From Institutional Precision
to Personal Reinvention

I engineer identities for high performers who've mastered external leverage but need to reconstruct the internal architecture. Before I became The Identity Expert, I mastered the systems that shape power, performance, and perception.

Two Paths. One Method.

I built my career inside some of the most exacting institutions in the world, UC Berkely, Google and Salesforce eventually leading a Private Equity practice in New York City. I’ve navigated boardrooms with precision, advised founders at inflection points, and contributed to over half a billion dollars in closed revenue. Accredited investor. Trusted operator. Calm under pressure.

But my path was never linear.

I’m a first-generation American. The daughter of immigrants. The child who translated at medical appointments before she could read. The high-performing Class President who learned early how to succeed without being seen unravel.

That duality, external mastery paired with internal strain, became the throughline of my life.

Identity as a Strategic Asset

I live with bipolar disorder. I’ve lost 150 pounds. And I rebuilt my identity from the ground up, not through motivation or mindset work, but through systematic reconstruction: belief, behavior, environment, and decision-making.

What began as survival became fluency.

I learned that long before strategy fails, identity does.
That execution is downstream of self-concept.
That the environments we place ourselves in quietly shape outcomes.

This understanding became my competitive advantage.

Today, I operate across private equity, tech, media, and investing—building a multi–six-figure career by engineering transformation under constraint. I work with high performers who already know how to win, but sense an internal ceiling despite external success.

This work is not about inspiration.
It’s about precision.

From Grief to Generational Wealth

I was born and raised in San Francisco. I dreamed of Stanford and cried when I was accepted to Berkeley. On paper, I was thriving; IB student, athlete, lifeguard, leader. Internally, I was breaking.

Living with bipolar disorder taught me something most executives never have to confront: our stories are not fixed. They are constructed. And if they’re constructed, they can be redesigned.

That realization sent me down two paths: psychology and capital.

I paid off my student loans. Built multiple six-figure income streams. Trained under Coco Rocha. Studied the mechanics of power, perception, and presence. And began helping others navigate grief, growth, and reinvention with the same rigor I brought to private equity.

The Integration

Based in New York City, I move seamlessly between boardrooms, sound stages, and private spaces where influence is shaped. I’m earning my Master’s in Psychology while advising founders, coaching executives through complex transitions, and speaking at the intersection of wealth, identity, and human performance.

I don’t coach from theory, I coach from lived experience, science and facts.

This is where institutional precision meets personal transformation, where survival becomes strategy.
Where identity becomes currency.